I had the opportunity to design digital content for the Kenya Wildlife Service's social media channels as part of the "Zuru na KWS" campaign, which means "Tour with KWS" in Kiswahili. Working closely with the Crestwood Marketing and Communications team and KWS, we curated different seasonal themes to promote local national parks during various seasons such as Valentine's Day and Christmas. The campaign was a resounding success, increasing foot traffic to all KWS National parks and receiving positive feedback and popularity across KWS's Instagram, Facebook, and Twitter platforms. The "Zuru na KWS" campaign was also recognized as one of the most successful tourism campaigns post-COVID-19, and I'm proud to have played a role in its success.
The following are some of the digital assets I created:
